By Akinwale Kasali
Lagos State, the nation’s economic hub, is on the verge of making history with the Lagos Bread Festival scheduled for March, 2020.
Green Lantern Initiative, organisers of the Bread Festival, says it is determined to host the maiden edition of the bread-centric fiesta in Lagos in conjunction with the Lagos State government, during which it will attempt a global showcase of the World’s Largest Baked Bread.
Israel Bolaji, Media Consultant of the event, in a chat with newsmen said arrangements are in top gear by the organization to host the maiden edition of the epoch event, during which there will be an attempt to bake and globally showcase the World’s Largest Baked Bread.
Bolaji added that the one-day event which will be attended and verified by officials of the Guinness World Records team will rally bread lovers, bakers and family, and feature various activities including bread and allied products exhibition, baking master class, baked bread competition, bread eating competition, drinking competition, music, comedy, kids entertainment and other engagements.
Bolaji stressed that the high point of the event will be the showcasing of the World’s Largest Baked Bread which will enable Nigeria and all participating brands to feature in the Guinness Book of World Records.
“Bread is the most popular staple food in Nigeria, even more than rice and others;
As a ‘grab and go’ staple that goes with almost anything, it’s loved and accepted by every gender, ages and tribes in Nigeria. Bread, as such, resonates with everyone and the LBF intends to highlight that bond that cuts through all and excites everyone”.
Bolaji added that KPMG in its 2016 report pegged the rate of bread industry growth at 72 per cent and its worth a whopping $621 million market value and predicted to grow at par with a population, pegged at 5.7 per annual growth.
The event is targeted to be sponsored by reputable food and family focused companies in Nigeria.
