The Federal Government on Tuesday dissolved the Advertising Standard Panel (ASP) over what it saw as a pressure on the Presidential Election Petitions Tribunal, PEPT, to deliver what should be an alleged just judgement.
A few days ago, billboard advertisements had sprouted with the wordings, “All Eyes On The Judiciary” in expectation of the awaited Presidential Election Petitions judgement.
The Federal Government was embarrassed that ASP approved the billboard advertisements. It felt the approval of the billboards advertisement is a blackmail against the Presidential Election Petition Tribunal.
The ASP is the Statutory Panel under the Council and its responsibility is to ensure that advertisements “conform to the prevailing laws of the Federation as well as the Code of advertising ethics of the advertising profession.”
Dr Olalekan Fadolapo, the Director-General of the Advertising Regulatory Council of Nigeria (ARCON), in a statement confirmed the dissolution of the panel.
The Council Fadolapo said, also suspended its Director and Deputy Director in charge of Regulations pending investigations into the issue.
The billboard advertisements have also been ordered to be pulled down nationwide.
The statement reads:
“The attention of the Advertising Regulatory Council of Nigeriə [ARCON) has been drawn to the “All Eyes on the Judiciary” advertisements exposed on some billboards across the country.
“The Advertising Standards Panel of the Council also erred in the approval of one of the concepts as the advertisement failed to vet guidelines on the following grounds:
“The cause forming the central theme of the campaign in the advertisement is a matter pending before the Presidential Election Petition Tribunal. Hence, it’s jus pendis.
“A matter being jus pendis and awaiting judicial pronouncement is, by virtue of the Nigerian legal system, precluded from being a subject of public statement, debate, discussion, advertisement, etc.
“The advertisement is controversial and capable of instigating public unrest and breach of public peace.
“The advertisement is considered blackmail against the Nigerian Judiciary, the Presidential Election Petition Tribunal, and particularly the Honourable Justices of the Tribunal who are expected to discharge their judicial functions without fear or favour over a matter that is currently jus pendis.”
According to the DG, the Council would set up a committee to investigate the circumstances behind the “erroneous approval” of one of the concepts of the advert and the breach of the vetting guidelines.
“Consequently, the Director and Deputy Director, Regulations have also been suspended. The suspension is to enable an unprejudiced investigation of the issue. The Advertising Standards Panel (ASP) Secretariat failing to diligently exercise its function as the gatekeeper of advertising, advertisement, and marketing communications is hereby dissolved,” he said.
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