By Akinwale Kasali
The controversy which trailed the statement by Nollywood Actor, Director and Producer, Kunle Afolayan, that dancing to promote a Movie was no good, and at best degrading, is still on the centre stage.
Even though Afonya mentioned no name, not a few people knew he was indirectly referring to Nigeria’s Box Office Queen, Funke Akindele who has just grossed billions of Naira in her latest film, Behind The Scene She is known for using dancing as a Promotional Tool for her movies.
Stung, she swiftly responded and warned Afolayan to mind his business, stay on his lane, and allow her to promote her films whichever way she deemed okay.
Now, Iyabo Ojo, another Nollywood Actress has weighed in
by sharing a cryptic message on her instagram, a post which many users are linking to the ongoing debate surrounding movie promotion strategies in the industry.
Her message surfaced at a time when discussions continue over differing approaches to film marketing, particularly the contrast between dance-driven online promotions associated with Akindele and the more traditional, content-focused style preferred by filmmaker, Afolayan to Akindele’s choice.
While both stars have expressed their views separately, the topic has triggered heated exchanges among fans about what method works best.
In the Instagram post, Ojo wrote:
“JEALOUSY IS THE LAST CLASS
TO ATTEND BEFORE BECOMING A WI CH
Gobonsamadamfo
iyaboojofespris Who made the rules? Nobody you gotta answer
- 2026 ain’t for talkers – it’s for doers. Do what works for YOU. Let others win their way. You win yours. Period.”
Though the statement appeared general, many followers interpreted it as a reaction to the ongoing conversation. Still, there is no confirmation that she was referring to any specific person.
Her post has drawn a wave of mixed reactions online among fans, critics and observers.
@sleemeasy wrote, “I hold the same opinion with Iyabo Ojo. Like I have said before on this topic; Omotola Jalade and Kunle Afolayan refusing to dance just to promote their movies is not a crime or a sin. They just don’t believe in the Dancing Marketing Strategy.”
@princewriter01 commented, “She’s just trying to be relevant.”
@Just1_gentle reacted, “Those her words are powerful.”
@ak_ade added, “Do what works for you.”
@Mhiz_Lynn shared, “Everyone must not follow the same path or choose the same route. Do what works for you as long as you’re not harming anybody.”
@PaulAgono said, “I don talk am before na jealousy wan kpai that one.”
@MaziiObi wrote, “Truly, who made the rules?”
@cryptohubhome stated, “The words are powerful & true.”
@iVez100 criticised, “Coming from someone with a jealous mind.”
@Moredolla24 questioned, “What exactly is she saying just dey saying senseless things let her go and sleep.”
@techSis_Ak echoed, “Do what works for you, period.”
@text2saraki concluded, “Let everyone do what works for them and let all mind our own business for the sake of peace of mind.”
With the industry already divided over whether dance trends or storytelling should drive movie promotions, Iyabo’s post has only added fuel to the debate. For now, she has not clarified her message, leaving fans to continue speculating.
Discover more from The Source
Subscribe to get the latest posts sent to your email.
