By Akinwale Kasali
After losing over a Million Subscribers in the space of One month, MultiChoice, owner of DStv and GOtv, has been forced to revert to its old subscription prices following a Court order.
MultiChoice had remained defiant despite a Court order for it to revert to its old price, but the loss of subscribers has made it bow to pressure.
MultiChoice Nigeria had stated that the price hike was implemented to align with market realities following high inflation in Nigeria and the Naira’s devaluation.
The prices are as follows: DStv Premium package: N29,500 (down from N37,000); DStv Compact+ package: N19,800 (down from N25,000); DStv Compact Bouquet: N12,500 (down from N15,700); DStv Confam package: N7,400 (down from N9,300); DStv Yanga package: N4,200 (down from N5,100); DStv Padi package: N2,950 (down from N3,600).
GOtv subscribers will also see a reduction in prices, which is as follows: GOtv Super+ package: N12,500 (down from N15,700); GOtv Super package: N7,600 (down from N9,600); GOtv Max package: N5,700; GOtv Joli package: N3,950; GOtv Jinja package: N2,700 (down from N3,300).
It would also be recalled that the Court had also ordered MultiChoice to offer a month-free subscription to all its Subscribers, but the Company had neglected the order.
It is, however, unclear whether MultiChoice will align with the Court Order for the one month free subscription.
The company has vowed to challenge the Court order, saying it does not favour its business model.
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