GTBank: Agbaje Commends Bank’s Emergence As Africa’s Most Admired Brand

By James Orji

The Group Managing Director of the Guarantee Trust Holding Company, GTCO Segun Agbaje says the bank has become an international brand that touches lives through its provision of innovative services to million of customers across the globe.

Agbaje spoke on the back of the bank’s emergence as winner in four major categories at the 12th annual Brand Africa 100: Africa’s Best Brands 2022 rankings of the Top 100 Most Admired Brands in Africa.

At this year’s award, GTBank retained the number one spot as Most Admired Financial Services Brand in Africa, Most Admired Financial Services Brand in West Africa, and Most Admired Financial Services Brand in Nigeria for the second year in a row.

The bank is also ranked as the Most Admired Nigerian Financial Services brand in recognition of its excellent positioning, strength, and reach beyond Africa.

“As a leading financial services company, we are always looking for new ways to meet every customer need and to do more to help our customers and communities thrive by creating faster, cheaper, safer and products for people and businesses through every stage of life.

“The awards are testament to our boundless innovative capacity and the power of the Guaranty Trust brand to touch and enrich lives as a Proudly African and Truly International institution,’’ Agbaje said.

He said the corporation is poised is to contribute to Africa’s economic growth.

“As we grow and expand as a Group, we remain committed to our founding values which have endeared our brand to millions of people across Africa and beyond, and which continue to drive our financial success. We will leverage the synergies within our holding company to drive Africa’s growth and achieve our vision of making end-to-end financial services easily accessible to every African,” he said.

The award is an initiative by Brand Africa aimed at driving Africa’s competitiveness and creating a positive image through strong brands with GeoPoll, the world’s leading mobile surveying platform, and Kantar, a well-respected consumer insights and data analytics company, as key technical partners.

GTCO Plc is a diversified financial services company with over N5.1trillion in assets, providing a wide range of banking as well as non-banking financial services in Nigeria, West Africa, East Africa, and the United Kingdom. The Group’s consistent year on year growth in customer base and delivery of superior value to all stakeholders is underpinned by its strong service culture, world-class corporate governance standards, efficient management, and bias for innovation.

The Group is rated ‘B’ and ‘B-/B’ by Fitch and S&P Global, respectively, a reflection of its long-term stability and reputation of being a well-established franchise with strong asset quality and consistent excellent financial performance.