Following the backlash that greeted an insensitive and offensive Advert of FrieslandCampina WAMCO, makers of Peak Milk on Good Friday that undermined the Christian faith, the Company has tendered an unreserved apology to the Christian Association of Nigeria, CAN, the Apex Body of Christians in the country.
The Company said the social media post was insensitive, considering the sobriety of the season, but stressed that it was neither intended to make light of the significance of the season nor to inordinately exploit the unmatched sacrifice of Jesus Christ.
It added that CAN as well as Christians at large should temper justice with mercy by forgiving the Company over the Advert.
In a Statement by the Company, it stated that it wishes to inform the general public that the social media post has since been withdrawn.
“We hereby reiterate our commitment to our unwavering mission of nourishing Nigerians while maintaining the utmost respect for all religious laws, tenets, and guidelines.
“We reaffirm our pledge to prevent a reoccurrence of such in the future and wish to use this opportunity to wish all Christians the very best of the season”, the statement reads.
CAN had urged Christians to boycott the consumption of Peak Milk over the offensive insensitive Advert saying that it was unacceptable and a disrespect to the Christian faith and an affront to millions of Christians in Nigeria and beyond.
CAN Secretary General, Joseph Daramola had said that the organization are considering sanctions against the Company and demanded an unreserved apology and withdrawal of the offensive Advert which the Company had done.
The Christian pex body is, however, yet to respond to the apologies of FrieslandCampina WAMCO.
