Fidelity Bank Targets Non-Banking Population, Launches Savings Promo

By Uche Mbah

Fidelity Bank, one of the broad based banks in Nigeria, Thursday launched a saving promotions strategy to reach out to their teeming customers, particularly the rural and less banked community.

According to the Bank, the Savings campaign which will ride primarily on digital technologies “is one of the many initiatives of the bank aimed at rewarding new and existing customers for their unwavering loyalty and patronage. “

“Dubbed ‘Get Alert In Millions (GAIM) Season 4’, the savings promo is expected to run till April 2020, a duration of six months and will see customers cart away a total of N120 million in cash prizes. Speaking at a press conference heralding the commencement of the promo in Lagos, the Bank’s MD/CEO, Nnamdi Okonkwo pointed out that the campaign is the ninth in the series of savings promos organized by the Bank in last 12 years to incentivize its customers”, the bank said in a release.

This appears to be one of the numerous strategies to take the Bank to the next level, which is achieving a first tier status by the year 2020.

The Bank Currently belongs to the second tier group of Banks, rated through Capital base and National and International spread.

“We embark on campaigns like this to drive financial inclusion in line with the financial inclusion strategy of the Central Bank of Nigeria (CBN. This savings promo allows us to take banking services to the nooks and crannies of Nigeria”, the Chairman said, noting that savings promos remained an integral part of the Bank, and that the promo was focused on reaching out to the unbanked population across the nation.

According  to him, whilst the savings promo is targeted at a cross section of customers, the Bank apart from using traditional channels will utilize digital platforms such as its Quick Response (QR) code and Virtual Assistant to reach unserved areas.

He was represented by the Executive Director, Shared Services & Products (EDSS&P), Chijioke Ugochukwu