The Association of Advertising Agencies of Nigeria, AAAN, will on Saturday, November 18, 2023 hold its 2023 Edition of the Lagos Advertising and Ideas Festival, LAIF, at The Hall, Victoria Island, Lagos.
The event, according to the organisers will attract captains of industries and top business executives of the advertising industry, with honours and awards bestowed on worthy personalities who have in one way or the other impacted the Advertising Industry.
Chairman of the LAIF Management Board, Jay Chukwuemeka stated that this year’s awards present a major opportunity to celebrate outstanding creative works that stood out in the last 12 months, and also drive inclusion as seen in the volume of entries that have come in this season.
Chukwuemeka stressed that the 2023 LAIF Awards Celebration will be unique and symbolic considering that it coincides with the golden celebration of AAAN.
With the theme ‘A New LAIF’, the 2023 LAIF Awards will feature a total of six major categories, new categories have also been created to make this year’s unique, the organisers said.
He disclosed that over 550 entries was received from 19 creative agencies that are located across Nigeria and registered under AAAN.
According to the advertising guru, “This year’s award would certainly give every participant the opportunity to celebrate distinctive works from advertising agencies in Nigeria for the period under review.
“It is an exciting thing to celebrate the great ideas from our creative eggheads . Having seen the creativity churned out by these practitioners, LAIF provides the opportunity to appreciate their works.”
The major highpoint of this Year’s LAIF is the ‘Young LAIFERs’, where young practitioners under 30 years come together to compete for a rewarding award and the LAIF AND DIRECT Conference with the theme, “Understanding the African Consumers”, in which two panel sessions were held with Keynote Speech being delivered.
This award ceremony is targeted at recognising two advertising Icons who will be decorated as LAIF Hall of Fame personalities.
The two icons includes; the Director General, Advertising Regulatory Council of Nigeria, ARCON, Dr. Lekan Fadalapo and Mrs. Nkoli Ogbolu.
Since its maiden edition in 2005, LAIF award has contributed significantly in stimulating healthy rivalry in the marketing communication landscape while also raising the level of creativity and profesionalism leading to some of the winning entries carting home laurels on both the continental and global stages.
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